Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # EssexMax Got a website? Maximise your site's performance with the free advice and tips offered here at essexmax.co.uk ## Sitemaps - [XML Sitemap](https://www.essexmax.co.uk/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Setting Up Wordpress on your Server](https://www.essexmax.co.uk/setting-up-wordpress.html) - This short article is in response to a request from a student on our Blogging with Wordpress course, and aims to help getting a Wordpress site running on your own website Wordpress.com or Wordpress.org? There are two flavours of Wordpress: Wordpress.com - Sites are hosted on Wordpress's servers, and have a web address such as "mywebsite.wordpress.com" - [Social Media - Managing bad PR... Badly](https://www.essexmax.co.uk/managing-social-media-badly.html) - Last night saw the fourth week of the new Social Media Marketing in Southend. To date, we've covered Facebook, Twitter (and a live Periscope!) plus LinkedIn. This week we looked at: Instagram and Pinterest Specialist platforms that have their uses, particularly for on online presence with a focus on images. YouTube Definitely an opportunity for - [Social Media: Week 2 - Facebook Pages](https://www.essexmax.co.uk/social-media-week-2-facebook-pages.html) - We've just completed Week 2 of the second Social Media Marketing course, with a very enthusiastic class, including a few students from my recent Search Engine Optimisation Course - gluttons for punishment coming back for more of me! Here's a summary of course progress so far: Getting Started: The first week saw us as a - [Course: Using Social Media](https://www.essexmax.co.uk/course-using-social-media.html) - It's all been a little quiet on this site of late, and so I thought it was worth posting about a new course that I'm involved with. The courses that I've been running in Southend so far have included: Search Engine Optimisation Maximising your website Blogging for Business / Working with Wordpress In 2015, a - [Making money from your website](https://www.essexmax.co.uk/making-money-from-your-website.html) - It's all very well having a website, but how can you make money from your hard work? One of the easiest ways to monetise your site, is to add some advertising. Ideally, the advertising should be relevant to content on the page that your visitors will be reading. A quick example You're reading this page - [SEO Tools](https://www.essexmax.co.uk/seo-tools.html) - Optimising your website to make it search engine friendly can be a challenging and time-consuming venture. Here's our collection of handy links and website tools. Audience Research Tools: Knowing who visits your site, and what they do on your site is vital when you're trying to promote your site. Your web hosting service should provide - [Maximising Your Website - Course Notes](https://www.essexmax.co.uk/maximising-your-website-course-notes.html) - This page is intended to supplement the Maximising Your Website Course, which is run at South Essex College in Southend-on-Sea. The links on this page will be referred to throughout the course, and are updated as the course goes along. Maximising Your Website - Week One Understanding your audience is key. In the first - [Blogging With Wordpress - Course Notes](https://www.essexmax.co.uk/blogging-with-wordpress-course-notes.html) - This page is intended to supplement the Blogging with Wordpress Course, which is run at South Essex College in Southend-on-Sea. The links on this page will be referred to throughout the course, and are updated as the course goes along. Blogging with Wordpress - Week One The basics of blogging and Wordpress, plus setting - [Blogging with Wordpress Nov 2013 - Week 2](https://www.essexmax.co.uk/blogging-with-wordpress-nov-2013-week-2.html) - This short update has been written a couple of hours after the end of Week 2 of my Blogging With Wordpress course at South Essex College, just to note some of the discussion points. The start of the second session started with a recap of what was covered the prvious week, namely: An introduction to - [Blogging With Wordpress - Southend Course](https://www.essexmax.co.uk/blogging-for-business-southend-course.html) - A blog can be a highly valuable way for you to communicate with your customers, and build an online following. South Essex College in Southend-on-Sea runs an evening and weekend course aimed at those looking to set up, run and manage a blog, and can provide valuable insight into the art of "Blogging With Wordpress". - [Search Engine Optimisation - Southend Course](https://www.essexmax.co.uk/southend-seo-course.html) - Looking for a course on Search Engine Optimisation in Southend? South Essex College, based in the centre of Southend-on-Sea, runs an evening and weekend course covering the basics of Search Engine Optimisation and Internet Marketing. Contact us for more information on the next course. Course Information: South Essex College, based just off Southend High Street, - [SEO and Sites With Images](https://www.essexmax.co.uk/seo-and-sites-with-images.html) - Thanks to Laurence for asking the following: "I'm wondering about how business websites would rank if their webpage predominantly comprises of images. What does a business do if they have a website with not much textual content? Am I correct in thinking in that situation a business should have an integrated blog in order to - [SEO Course January 2012 Week 4](https://www.essexmax.co.uk/seo-course-january-2012-week-4.html) - The fourth and final week of our Search Engine Optimisation Course was on Monday the 30th of January 2012, and as ever, was a lively session. After covering the on-page optimisation in week 3, for the final week, we looked at things that need to be done site-wide, and off site. Here's a summary - [SEO Course January 2012 Week 3](https://www.essexmax.co.uk/seo-course-january-2012-week-3.html) - It seems that at least two of the eight folk on my Search Engine Optimisation course are following my comments on the course here - Mark's even been chasing me for the week 3 summary, which is good - Thanks Mark... nice to you know you're tuned in! The third week of the course - [Maximising Your Website - Southend Course](https://www.essexmax.co.uk/maximising-your-website-southend-course.html) - If you run a website, maintaining and promoting your site is vital to ensure its growth and popularity. South Essex College runs an evening and weekend course designed to help website owners find ways to understand their visitors, attract new people and build a loyal following. Course Information: On the Maximising Your Website course, we - [Redirect 301 Explained](https://www.essexmax.co.uk/redirect-301-explained.html) - This page outlines some of the basics regarding page redirects. Why would you need to redirect a page? There are several reasons - here are a few: To handle a dead page. For example, you have a page that talks about a product, but now need to remove that product. You want to redirect your - [SEO Course June 2012 - Week 1 Summary](https://www.essexmax.co.uk/seo-course-june-2012-week-1-summary.html) - Today, Monday the 18th of June 2012 saw the start the last "Search Engine Optimisation Course" of this academic year at South Essex College. On this course, a smaller-than-usual group, but an enthusiastic one. Thanks to Kay, Wioletta, Maria and Kristian for coming along to the course, and listening to my rather croaky voice for - [SEO Course April 2012 - Week 3 Summary](https://www.essexmax.co.uk/seo-course-april-2012-week-3-summary.html) - Week Three of our four-week course took place on Monday the 30th April 2012. The class was slightly smaller than in previous weeks due to a couple of absentees. In the hope that those unable to make this week are checking out the course notes, here's a summary of what was covered in Week 3. - [Making Your Site Local](https://www.essexmax.co.uk/making-your-site-local.html) - We had an interesting question posed by one of our clients recently - how to make a website rank well for a local search, without looking like the company only serves a small geographic area. This is always a tricky area, and there’s no real right or wrong answer here. The conflict is that you - [SEO Course January 2012 Week 1](https://www.essexmax.co.uk/seo-course-january-2012-week-1.html) - Some notes on the first week of my "Search Engine Optimisation" course, in Southend-on-Sea. This is now the third time that I have run the SEO Course in Southend as part of South Essex College's Weekend and Evening team, and it was great to see so many people on the course this time around. Thanks - [SEO Course April 2012 - Week 1 Summary](https://www.essexmax.co.uk/seo-course-april-2012-week-1-summary.html) - Monday the 16th of April 2012 saw the start of another "Search Engine Optimisation Course" at South Essex College, as part of the Weekend and Evening College courses. The course had a good healthy number of attendees: Gill, Lee, Kevin, Paul, Luke, Brian, Michelle, Shirley and Mark. As with all of the web courses that - [Southend SEO - Course Notes](https://www.essexmax.co.uk/southend-seo-course-notes.html) - This page is intended to supplement the Southend Search Engine Optimisation Course, which is run at South Essex College in Southend as part of its family of weekend and evening courses. If you're looking for details of the course, and to sign up for a future SEO course, please see our Southend SEO Course page. - [Tools for Maximising Your Website](https://www.essexmax.co.uk/website-tools.html) - On this page, we list a number of handy resources for maximising the performance of your website. Tools include: Rank checkers,stats programs, surveys, webmaster tools, monetising links, advertising services and site map generators. Checking your rank: Check your Page Rank: www.prchecker.info/check_page_rank.php Check your Alexa Rank: www.alexa.com/siteinfo Webstats: Sample Webstats: Sample AW Stats | Sample Google - [SEO Course January 2012 Week 2](https://www.essexmax.co.uk/seo-course-january-2012-week-2.html) - Last week's notes on my Search Engine Optimisation course went down well, so I thought I'd report on the activities and discussion points from Week 2 of the course, held on Monday the 16th of January. All eight students returned, which is a good sign, and we had quite a lot of content to squeeze - [SEO Course April 2012 - Week 2 Summary](https://www.essexmax.co.uk/seo-course-april-2012-week-2-summary.html) - We're now on the second week of the current Search Engine Optimisation course, and are making good progress. I didn't get much by way of response to the website notes published after last week's course (See SEO Course April 2012 - Week One), which either means it's all making sense, or no-one's reading these course - [How To Verify Your Site With Google Webmaster Tools](https://www.essexmax.co.uk/how-to-verify-your-site-with-google-webmaster-tools.html) - This is a quick how-to guide, following reports that some of you have had problems confirming that you own a site as far as Google is concerned. Hopefully this will help. Verify a site in Google Webmaster Tools As Google Webmaster Tools contains information about your site that is deemed private, you need to confirm - [Basics of Search Engine Optimisation](https://www.essexmax.co.uk/seo-basics.html) - Looking to optimise your website, but not sure where to start? The Essex Max site contains pages of advice on ways to optimise your website, and tools to make life easier. On this page, we'll give you a high-level set of topics to bear in mind when thinking of trying to get your site to - [Review: Affiliate Window](https://www.essexmax.co.uk/affiliatewindow.html) - Looking for a fast way to add some big name brands to your website? You'll be wanting to sign up to Affiliate Window. Affiliate Window is an affiliate network - a company that sits between web publishers and merchants, providing an ad service, handling tracking and making payments. Sign up to Affiliate Window for free, - [Using Sitemaps on Your Website](https://www.essexmax.co.uk/using-sitemaps-on-your-website.html) - If you run a website or a blog, having a Sitemap on your site is certainly worth considering. The main purpose of a sitemap is to help people (and search engines) to navigate around your site, as we'll explore on this page. First off, note that there are two types of sitemap, and they both - [Clicky Webstats Reviewed](https://www.essexmax.co.uk/clicky-reviewed.html) - if you're looking for a powerful web analytics solution, you may want to consider Clicky. This is a web hosted stats service that requires you to embed a short piece of JavaScript code at the bottom of each of your webpages to track visitor activity. You can then log on to the getclicky.com website to - [What is SEO?](https://www.essexmax.co.uk/seo.html) - The key to a successful website is making sure that when your customers look for you, they can find you, and that's where search engine optimisation is needed to get that all important visibility. Thousands of people make a living selling Search Engine Optimisation serviceshere in the UK, butif you understand the basic concepts, you - [Meta Tags Explained](https://www.essexmax.co.uk/meta-tags-explained.html) - We explain what a meta tag is, how to use it, and why it is so important in the world of SEO. Friendly advice from Essex Max. - [Google Webmaster Impressions and Clicks](https://www.essexmax.co.uk/google-webmaster-impressions-and-clicks.html) - When running one of our recent Search Engine Optimisation courses, there was some confusion about the terms Impressions, Clicks, CTR and Ave. Position as seen in the Google Webmaster Tools view. To help make it clear, we've put together this quick guide: Google Webmaster Search Queries Google supplies some information to webmasters explaining how well - [Issues with Duplicate Content](https://www.essexmax.co.uk/issues-with-duplicate-content.html) - As anyone dealing with SEO on a regular basis will know, Duplicate Content is a big deal as far as search engines are concerned. The last thing a search engine wants to do, is return pages of duplicate results of copies of the same pages. It's generally accepted that if you want a page to - [Blocking Search Engines with Robot Files and Tags](https://www.essexmax.co.uk/blocking-search-engines-with-robot-files-and-tags.html) - If you want to tell search engines what to do, or what not to do, when reviewing your site, there are three tools, which we'll cover in a little detail: Robots.txt The Robots Meta Tag The Rel=nofollow Tag The robots.txt file This is a plain text file that you insert in the root of your - [SEO Recommended Reading](https://www.essexmax.co.uk/seo-recommended-reading.html) - Looking for a decent book on SEO? We're happy to recommend Search Engine Optimization - An Hour A Day. This is intended as a step-by-step guide to all things SEO, but it works well as a reference of the various SEO techniques, as well as an SEO strategy guide. Here's the official blurb from the - [Webstats: Get To Know Your Audience](https://www.essexmax.co.uk/webstats-basics.html) - Using Webstats Webstats are key to understanding who's visiting your site, what your visitors are looking for, what's popular, and how your site is being accessed. Your web hosting provider may provide webstats, but in many cases, this only gives you half the story. If you buy a hosting package, you may find you have - [Southend Search Engine Optimisation](https://www.essexmax.co.uk/southend-seo.html) - Run a business in or around the Southend area? We're here to offer you some free Search Engine Optimisation tips. What is Search Engine Optimisation? SEO is a tricky business... finding a way of getting your website to rank highly with the leading search engines Google and Bing. What do I need to do to - [Checking for site errors](https://www.essexmax.co.uk/checking-for-site-errors.html) - If you're running any kind of website, it's important to ensure that everything is working as expected. There's nothing worse than missing pages, broken links, or dodgy code that messes with the look of your page. As well as being bad for your site users, page problems and missing tags can have an impact on ## Pages - [Welcome](https://www.essexmax.co.uk/) - Run a website and need to make your site work harder for you? We offer free tips and tools for maximising the performance of your site and getting more visitors - [Site Terms and Privacy Policy](https://www.essexmax.co.uk/termsandprivacy) - Website Terms and Conditions By using or contributing to this website, you agree to be bound by the usage terms outlined on this page. We reserve the right to change these terms and conditions from time to time as may be necessary. You should also be aware of this site's Privacy Policy when using the - [About Us](https://www.essexmax.co.uk/about) - Internet Marketing can be challenging, and we're hoping that the advice you'll find on this site will steer you in the right direction, If you're looking to get more from your website, then consider attending one of our courses - they're run on evenings and weekends in Central Southend. On this site, you'll find - [Website and SEO Glossary](https://www.essexmax.co.uk/website-and-seo-glossary) - Here's a handy list of terms commonly used in the world of website and SEO optimisation: Algorithm A set of rules used by a computer. You'll typically hear this term in connection with a search engine. 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