SEO Basics
Posted by EssexMax on 9 July 2010 under Search Engine | 
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Looking to optimise your website, but not sure where to start?
On this page, we offer a number of tips on how to optimise your Southend website so that it ranks well on Google and Bing.
Search Engine Listing:
The big name in the search engine game is obviously Google, with Microsoft’s Bing nipping on Google’s heels. Make sure your website site is listed in both.
Define your SEO strategy
- Organic Listing - Work to get your site recognised as an authority in each search engine by adding value, getting links and optimising your site
- Paid Listing- Use of the many paid options to get a good listing. This includes using Google Adwords
Keywords are King
How do you expect your visitors to find you? “J Smith Accountant” or “Accountants in Southend-on-Sea”?
Identify your keywords, then optimise your site to help Google to marry you to your chosen key phrases.
Links
Links are key to getting a good listing. You need to get relevant incoming links to your site.
Understand your visitors
It’s important to understand your audience. Use of site logs and monitoring tools can be a great help in making sure you understand what your visitors are searching for, as well as working out which parts of your site perform well, or need fine tuning.
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