Blocking Search Engines with Robot Files and Tags

Posted by EssexMax on 25 January 2012 under Search Engine | Be the First to Comment

If you want to tell search engines what to do, or what not to do, when reviewing your site, there are three tools, which we’ll cover in a little detail: Robots.txt The Robots Meta Tag The Rel=nofollow Tag The robots.txt file This is a plain text file that you insert in the root of your […]

Google Webmaster Impressions and Clicks

Posted by EssexMax on under Search Engine | Be the First to Comment

When running one of our recent Search Engine Optimisation courses, there was some confusion about the terms Impressions, Clicks, CTR and Ave. Position as seen in the Google Webmaster Tools view. To help make it clear, we’ve put together this quick guide: Google Webmaster Search Queries Google supplies some information to webmasters explaining how well […]

Issues with Duplicate Content

Posted by EssexMax on under Search Engine | Be the First to Comment

As anyone dealing with SEO on a regular basis will know, Duplicate Content is a big deal as far as search engines are concerned. The last thing a search engine wants to do, is return pages of duplicate results of copies of the same pages. It’s generally accepted that if you want a page to […]

Meta Tags Explained

Posted by EssexMax on under Search Engine | Be the First to Comment

Meta Tags are vital to on-page optimisation, and following one of our recent courses, I thought it would be helpful to recap the basics of meta tags What is a Meta Tag? These are typically found in the source code of a web page, in between the <head> and the </head> tags. Remember, to see […]

SEO Course January 2012 Week 1

Posted by EssexMax on 10 January 2012 under Course Notes | Be the First to Comment

Some notes on the first week of my “Search Engine Optimisation” course, in Southend-on-Sea. This is now the third time that I have run the SEO Course in Southend as part of South Essex College’s Weekend and Evening team, and it was great to see so many people on the course this time around. Thanks […]

SEO Course January 2012 Week 2

Posted by EssexMax on 17 January 2012 under Course Notes | Be the First to Comment

Last week’s notes on my Search Engine Optimisation course went down well, so I thought I’d report on the activities and discussion points from Week 2 of the course, held on Monday the 16th of January. All eight students returned, which is a good sign, and we had quite a lot of content to squeeze […]

SEO Course January 2012 Week 3

Posted by EssexMax on 25 January 2012 under Course Notes | Be the First to Comment

It seems that at least two of the eight folk on my Search Engine Optimisation course are following my comments on the course here – Mark’s even been chasing me for the week 3 summary, which is good – Thanks Mark… nice to you know you’re tuned in!   The third week of the course […]

Southend SEO – Course Notes

Posted by EssexMax on 26 January 2012 under Course Notes | 25 Comments to Read

This page is intended to supplement the Southend Search Engine Optimisation Course, which is run at South Essex College in Southend as part of its family of weekend and evening courses. If you’re looking for details of the course, and to sign up for a future SEO course, please see our Southend SEO Course page. […]