Southend SEO – Course Notes

Posted by EssexMax on 26 January 2012 under Web Courses | 2 Comments to Read

This page is intended to supplement the Southend Search Engine Optimisation Course, which is run at South Essex College in Southend as part of its family of weekend and evening courses.

If you’re looking for details of the course, and to sign up for a future SEO course, please see our Southend SEO Course page.

 

SEO Course – Week One

In the first week, we discuss the basics of web marketing and SEO.

• Google Analytics
• Example of AW Stats
• SEO Terms Glossary

Further reading:

• The Search Engine Optimisation Basics
• Web Stats Explained
• See the summary of the January 2012 Week 1 Session

SEO Course – Week Two

Now that the basics of SEO have been covered, and you’re comfy with Google Analytics, it’s time to look at ways to rank your website.

• PR Checker – Check your Google Page Rank (use as a guide only)
• Alexa Site Info – Check your Alexa Rank, Reach and traffic stats
• Check Domain Analysis – Check other site metrics

Further reading:

• See the summary of the January 2012 Week 2 Session

SEO Course – Week Three

For week three, we look at the tools provided by Google for webmasters, then dive into on-page optimisation:

• Google Webmaster Tools
• Meta Tags Example Page

More on Week 3′s topics:

• GWT Impressions and Clicks
• Using Robots.txt and Tags
• Meta Tags Explained
• Summary of January 2012 Week 3 Session

SEO Course – Week Four

In the final week of the course, we move from on-page SEO, to off-page SEO, and cover link building, site optimising and some other hints and tips.

• Majestic SEO – Backlinks Checker – who links to you?
• SEOCentro – Collection of handy tools and checkers
• Examples of sitemaps: HTML Sitemap & XML Sitemap
• Sitemap generators: XML Sitemaps (online), Sitemap Generator (free download), or Site Map Pro (paid download)

Wrap-up

If you’ve enjoyed the course, you may want to consider the Maximising Your Website course, which includes other ways to get more from your website