SEO Course June 2012 – Week 1 Summary

Posted by EssexMax on 18 June 2012 under Course Notes | 3 Comments to Read

Today, Monday the 18th of June 2012 saw the start the last “Search Engine Optimisation Course” of this academic year at South Essex College.

On this course, a smaller-than-usual group, but an enthusiastic one. Thanks to Kay, Wioletta, Maria and Kristian for coming along to the course, and listening to my rather croaky voice for two and a half hours of the SEO evening course.

All four attendees have sites in the business-to-business, or business-to-consumer space, and have a handle on how their sites perform and how they are hoping to improve. I have to up my game too, as one of the group has been to two other SEO courses… I hope I measure up as good value for money.

After the basic introductions and discussion of the SEO basics, we moved on to webstats, wrapping up this first week by looking at measuring site stats with Google Analytics.

We took a quick look at the latest tool to join the Analytics suite, the “who’s on your site” Real-time monitor, a feature seemingly borrowed from our favourite stats package, Clicky. Nice to be able to see who’s on your site in real-time, including a geographical marker. Hopefully, everyone in the course will be sorting out a Google Analytics account over the next 7 days to take advantage of some of the tools offered by this Google freebie (More on site stats)

One of the things that I enjoy about teaching this short SEO course, is that I’m always learning too. My lesson for the night, and in fact my homework, is to look into Speed Networking Saturdays on Twitter – Opportunities to make use of Twitter to share links, repost sites and exchange details – I’ll certainly be giving it a try.

Kay, Wioletta, Maria and Kristian… if you happen to be reading this, be good to know you’re checking out the notes, and also to see if you have any questions. If you have a spare minute, please add a comment in the box below!

 

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